THE NOVALASH STORY
NovaLash was founded in 2004 by biologist and cosmetic chemist, Sophy Merszei, as she pioneered the very first distribution and training network for eyelash extensions outside of Korea. With the help of a team of physicians and scientists from the University of Houston and Baylor College of Medicine, NovaLash was able to produce and perfect the safest possible products and techniques and quickly became the world’s first global distributor of eyelash extension products. NovaLash continues to be the leader in the field of eyelash extensions and is committed to providing safe, beautiful, flawless eyelash extensions to enhance any woman’s natural beauty. Armed with considerable research and a commitment to product superiority, NovaLash has developed award-winning adhesives and cosmetics including Platinum Bond Adhesive and LashLiner.
NovaLash takes great care to make the purest, safest eyelash extension products possible. Lash extension adhesives used during the application should be comprised of the cleanest, safest formulas due to the sensitive nature of the eye region. To this end, NovaLash is committed to producing physician-developed, medical grade adhesives, meaning NovaLash purifies its adhesives with no exposure to contaminants and do not contain any detectable formaldehyde as manufactured and delivered in the bottle and is confirmed by testing under EPA method TO-11A/8315HPLC-UV. However, once the adhesive bottle is opened for use, a de minimus amount of formaldehyde may be produced. NovaLash cosmetics are all scientifically formulated, ophthalmologist tested, and glycol and carbonate-free with many enhanced with natural plant extracts, peptides and multi-vitamins to promote healthier natural lashes.