Why NovaLash? Why PRIM?

NovaLash is the ONLY lash extension product that is: 


•American made Pharmaceutical grade 


•Made in the USA in accordance with FDA recommendations for formaldehyde content

Why Nova Lash?

NovaLash continues to be the leader in the field of eyelash extensions and is committed to providing safe, beautiful, flawless eyelash extensions to enhance any woman's natural beauty. NovaLash produced and perfected the safest possible products and techniques and quickly became the world's first global distributor of eyelash extension products. Armed with considerable research and a commitment to product superiority, NovaLash has developed award-winning adhesives and cosmetics including Platinum Bond Adhesive and LashLiner. As certified technicians we offer Novalash™ Platinum Bond Lash Adhesive, it is designed for added flexibility and heat resistance. The formula is U.S. Pharmaceutical Grade in Purity. All competing brands of lash extension adhesives tested by the AEWCA were found to contain toxic and carcinogenic irritants such as formaldehyde. Many untested industrial-grade adhesives (commonly used in auto manufacturing) enter the US and European market through China and Korea. These Asian-produced adhesives are branded in the US and marketed as "American" brands. Novalash’s adhesive is the only eyelash extension product that is Certified and Tested U.S. Pharmaceutical/Medical Grade tested and physician formulated for safety.


At PRIM Lash & Beauty we are pleased to provide you with the highest standard of lash care in the Temecula Valley. Your lash artist will consult with you to determine your ultimate lash style ranging from fluttery, natural lashes to fuller, dramatic flair. Relax and experience restful lash application in one of our private treatment rooms while listening to soothing spa music.  Though there are many  options for lashes today, we are confident you will be glad you not only chose NOVALASH, but that your choice in PRIM Lash & Beauty will not disappoint you!